A stunner! Wonderful ad and very apt for a criket crazy country like India. Nike has released a new ad. based on the concept of gully cricket. Only this time there are no cricket stars playing in the ad. It brings back memories where we try to create make shift pitches and squeeze in every possible empty space into a playing ground.

A bunch of school kids are stranded inside a bus caught in a traffic jam. Two of them get on top of the bus, without wasting any time and start playing. Soon more and more people join the game and even a statue acts as an umpire. Great music, a konkani song (sounds like a Spanish song), great visuals and a wonderful theme. Below is the video of the same.

How the ad was conceived and created

http://specials.rediff.com/wc2007/2007/feb/27sld1.htm